With her latest fragrance launch, Kylie Jenner isn’t just bottling scent—she’s bottling a feeling. A mood. A moment. Cosmic Kylie 2.0, the second perfume from the Kylie Cosmetics line, is less about nostalgia or indulgence and more about evolution. It’s a scent for those poised on the edge of something new.
“I loved the idea of trying to capture the feeling of a new day,” Jenner explains. “Everyone loves a fresh start and a new beginning, so if I could bottle that up, then that’s a win.” And in many ways, she has.
Cosmic Kylie 2.0 opens with a burst of brightness: juicy pear and pink pepper collide in a sparkling first impression that’s both playful and awake. What follows is a soft floral heart, where lavender and orchid bloom gently like sunlight through mist. Then, as the scent settles into the skin, creamy amber and sandalwood provide a grounding base—adding warmth and sensuality without overpowering the freshness above. It’s a perfume that wears like a breath of spring: dewy, floral, and gently optimistic.
But fragrance, in Jenner’s world, is never just about aroma. It’s about atmosphere—and image. And here, Cosmic Kylie 2.0 makes a bold statement in chrome.
The bottle, a futuristic twin to the original Cosmic Kylie’s curvier, more organic form, is now dipped in molten silver. Shiny, reflective, and distinctly alien, it was designed to look like “art from another world,” Jenner says. If the first perfume felt like stardust, this one feels like a starship. The brand calls it “the second star in the cosmic universe,” and the design delivers on that celestial promise.
In the campaign visuals, Jenner is transformed. Liquid chrome slinks up her skin in a hypnotic wave, encasing her in mirrored metallics. Her eyes and forehead are adorned with glistening gems, reflecting a version of her that is both futuristic and otherworldly. It’s high-glam meets sci-fi dreamscape—a look that wouldn’t feel out of place at an interstellar gala or the next Met Gala with a space-age theme.
Yet, as much as Cosmic Kylie 2.0 plays with fantasy, it also turns inward. The mirrored finish on the bottle isn’t just for show—it’s symbolic. According to the brand’s press materials, the chrome surface represents “self-reflection, personal growth, and the opportunity to show yourself love with every new day.” In a world that often rushes forward, it’s a reminder to pause, take stock, and appreciate the self in every season of change.
This emotional dimension is carried into the campaign’s photography, where softened focus and mirrored effects create a dreamlike sense of duality—one woman, two versions, infinite possibilities. It’s a visual meditation on change, both seen and unseen.
Fragrance, after all, has long been a way to mark moments—first kisses, final goodbyes, quiet mornings. With Cosmic Kylie 2.0, Jenner invites her audience to mark the beginning of something. Whether that’s a season, a mindset, or just a better morning routine, the message is clear: renewal can be luxurious, too.
The scent stands as a natural progression from Jenner’s first olfactory offering, but it also steps confidently in its own direction. Where Cosmic Kylie felt dreamy and soft, 2.0 feels lucid and assertive—still feminine, but more forward-facing. It mirrors the evolution of Jenner herself, who has moved from reality star to beauty mogul to cultural tastemaker, all before 30.
Cosmic Kylie 2.0 is now available through Kylie Cosmetics, positioned not just as a fragrance but as an experience—a chrome-coated daily ritual of transformation, reflection, and fresh beginnings.
And in a world that’s constantly evolving, perhaps that’s exactly what we need: something that reminds us that tomorrow always holds a little shimmer.
